Думаю начинающим будет интересна книга по SEO: Drupal 6 Search Engine Optimization.

Купить её можно на странице - http://www.packtpub.com/drupal-6-search-engine-optimization-seo/book.

Оглавление (http://www.packtpub.com/article/drupal-6-search-engine-optimization-seo-...):
Chapter 1: The Tools You'll Need
Chapter 2: Keyword Research
Chapter 3: On-Page Optimization
Chapter 4: More On-Page Optimization
Chapter 5: Sitemaps
Chapter 6: robots.txt, .htaccess, and W3C Validation
Chapter 7: RSS Feeds, Site Speed, and SEO Testing
Chapter 8: Content is King
Chapter 9: Taking Control of Your Content
Chapter 10: Increasing the Conversion Rate of Your Drupal Web site
Appendix A: 10 SEO Mistakes to Avoid
Appendix B: A Drupal SEO Checklist
Appendix C: Drupal SEO Case Study for Acquia Product Launch